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Upon the Company's entry into the White Cement industry, it set out to
quickly penetrate the White Cement market in Israel.

White cement is used for the production of white architectural elements, as well as elements in various colors achieved by adding a suitable pigment.

The white cement supplied to the Company's customers is produced in the Company's plants in Buñol, Spain. It is imported by sea from Valencia Spain to Ashdod Port in Israel, and supplied in Israel in all the varieties required by the Company's customers.